Self-Storage
24/7 Virtual Revenue Manager
The first AI revenue intelligence platform for self-storage operators. Connects your PMS, Google Ads, competition, and market data — with an AI advisor that knows your facilities by name. Your team — amplified.
See it live — 20 facilities, 430,000 rows of ops data
Opening access for 2-3 portfolio operators
20+ facilities. Limited slots. Contact us →
Your Ops Data + Ads Data + Comp + Laser = Revenue Intelligence
Laser Storage IQLaser Storage IQ“What's our total revenue opportunity?”
$85,476/yr
found in existing tenant base
312 units | 38 facilities | zero acquisition cost
Full interactive demo on desktop
See the AI advisor in action with real portfolio data
Your 24/7 Revenue Advisor
Ask it anything. It knows your portfolio. Not a generic chatbot — a domain-trained advisor that reads your actual data and provides facility-specific strategic guidance.
Laser Storage IQ“Based on your portfolio data, if you approve all 312 pending ECRI increases, you'll generate $7,123 per month in additional revenue. That translates to $85,476 annually — no acquisition costs, no marketing spend, just revenue from your existing tenant base.”
$7,123
per month
312
eligible units
27.4%
avg rate gap
68mo
avg tenure
Your True Cost Per Move-In
Google says your CPA is $75. The real number is $104. Every budget decision you've made was based on the wrong number.
What Google Reports
$75
Google CPA
What Laser Shows
$104
True Cost Per Move-In
Operators making $90K/month in ad spend decisions on Google's number are either overspending or underspending — both cost money.
Laser connects the data no one else does. Laser shows you what to optimize, what to hold and what to scale for more move ins.
Quick Presets
Conservative
1-20 facilities
Moderate
Recommended
Guardrails & Limits
Min/Max Amounts
$12 - $50
Max Single Increase
25%
Min Tenure
180 days
Min Days Since Last
270 days
Cohort Batching
4 monthly cohorts
Blackout Months
Jan, Nov, Dec
Automatic Exclusions
Intelligent Rate Increases That Protect Your Reputation
40+ configurable controls. Legal safeguards built in. Revenue found automatically. Change any setting and instantly see which leases qualify.
Revenue Discovery
Automatically identifies tenants paying below market rates. Calculates optimized increase amounts per unit. Shows total monthly and annual revenue opportunity across your entire portfolio.
Legal & Compliance
Military tenant exclusions (SCRA protection). Delinquent account exclusions. Emergency price-gouging law compliance. Holiday blackout periods. Prevents the aggressive increases that have triggered lawsuits against major REITs.
Tenant Risk Scoring
A-B-C grading across stickiness, payment reliability, price sensitivity, and move difficulty. High-risk tenants get smaller increases automatically.
Facility Health Gates
Auto-pauses increases if occupancy drops below threshold. Checks demand signals. Caps recommendations relative to local competitor pricing. Per-facility overrides for different markets.
Google Ads Connected to Operations
See what Google can't show you — True CPA, cost per move-in, and payback period. Per facility. With AI recommendations.
Smart Recommendations
Test Budget Increase
CPA well below target
Optimize Campaign
CPA exceeds target
Possible Budget Increase
CPA near target
Insufficient Data
Allow more time
Laser shows you what to:
Optimize
Hold
Scale
Facility Performance
| Facility | True CPA | Occ % | Payback |
|---|---|---|---|
| San Antonio | $169 | 87.2% | 1.3 mo |
| Austin | $142 | 89.1% | 1.1 mo |
| Denver | $198 | 82.4% | 1.8 mo |
| Seattle | $186 | 82.1% | 2.1 mo |
| Portland | $247 | 74.6% | 2.8 mo |
| Tampa | $312 | 68.3% | 3.4 mo |
Start seeing your data in 7-10 days.
No disruptions to your existing process or tools.
NDA & Scope
Mutual NDA. We assess your PMS, Google Ads, and call tracking stack.
Read-Only Access
You grant read-only access. We never write, modify, or interfere.
Integration & Setup
We connect data sources, map facilities, configure your instance.
Data Flowing
Revenue insights, ECRI opportunities, True CPA, and AI recommendations — live.
7-10 days typical
Your PMS stays
Your agency stays
Your call tracking stays
Your workflow stays
We Connect To Your Existing Tools
7-10 day integration. No migration. No disruption.
Cubby
storEDGE
SSM
SiteLink
Storeganise
Hummingbird
| Data Source | What Laser Sees | What Laser Does |
|---|---|---|
| Property Management System | Occupancy, revenue, tenants, leases | ECRI candidates, facility health |
| Google Ads | Campaigns, spend, conversions | True CPA, budget recommendations |
| Call Tracking | Volume, answer rate, missed calls | Lost revenue, staffing gaps |
| Market Data | Competitor pricing, demographics | Position gaps, ECRI caps |
Built Inside Top 50 Portfolios
We find and fix the leaks in your portfolio revenue system.
141+
Facilities Managed
45,000+
Units Optimized
$800M+
Assets Optimized
<$150
Cost Per Move-In
$5K→$90K
Ad Spend Scaled
25%
YoY Move-In Growth
Built by Operators. Advised by Industry Leaders.
Real storage experience. Real results. Real people.
Antoni Watts
CEO & Founder
Built business management tools for Amazon sellers — $1BN+ GMV in products managed. Marketing Director at All Purpose Storage (75 facilities, 20,000 units) — drove record move-ins. Currently consulting for a Top 50 operator (66 facilities, 25,000 units) delivering record Q1 move-ins.
Scott Jensen
Key Advisor — Ex-Extra Space Storage
Former Marketing Director at Extra Space Storage — the largest self-storage REIT. Guiding Laser's marketing intelligence and ECRI revenue analysis strategy. Brings enterprise-scale storage marketing expertise to every feature we build.
Matthew Watts
CTO
Built Lendflow — a fintech platform processing over $1.5BN in loans. Brings enterprise-grade engineering to Laser's data infrastructure, AI systems, and platform architecture.
Ready to see Revenue Intelligence and Opportunities?
Start seeing your data in 7-10 days. No migration. No disruption. Just intelligence.
2-3 spots available for top-100 operators