Built From the Operator's Chair
We didn't build this from a pitch deck. We built it because we were inside the portfolios, staring at the data gaps, and couldn't find a tool that connected everything. So we built one.
Why Laser Exists
Self-storage is one of the most data-rich industries in real estate. Every facility generates occupancy data, pricing signals, call records, marketing performance, and market intelligence — every single day.
But for most operators, that data lives in silos. The PMS doesn't talk to Google Ads. The call data doesn't connect to revenue. The market intelligence doesn't inform the pricing strategy. And the result is decisions made on gut feel, incomplete information, or reports that arrive three weeks after they're relevant.
We lived this problem. For years. Inside two Top 50 portfolios — 140+ facilities, 45,000+ units, $800M+ in assets. We were connecting Google Ads to move-in data manually. Calculating True CPA by facility in spreadsheets. Identifying revenue opportunities hiding in plain sight.
We kept asking our PMS providers to build the intelligence layer we needed. They said it was on the roadmap. After months of waiting, we built it ourselves.
That's Laser.
18 months
Operating inside Top 50 portfolios before building
140+
Facilities where we identified the data gaps firsthand
45,000+
Units generating the data that Laser now connects
$800M+
In assets where we tested every feature before shipping
What We Believe
Data Should Drive Decisions
Not spreadsheets. Not monthly reports. Not gut feel. Real-time intelligence connected across every data source your operation touches — and translated into clear, actionable guidance.
Transparency Builds Trust
Every recommendation Laser makes comes with a reason. Every number has a source. Every insight is traceable. Operators deserve to understand exactly why the platform recommends what it recommends.
Operators Are the Experts
Laser doesn't replace operator judgment. It supports it. The platform provides intelligence. The operator makes the call. Always.
Results Are the Only Metric
Occupancy. Revenue. NOI. Move-ins. Net rentals. These are the numbers that determine whether a platform is worth using. Everything we build is measured against real operational outcomes.
Built by Operators. Advised by Industry Leaders.
Laser isn't built by developers who read about self-storage. It's built by people who've walked properties, attended lien auctions, managed ad budgets, and sat across the table from investors.
Antoni Watts
CEO & Founder
141+
Facilities Managed
$1BN+
Amazon GMV
<$150
Cost/Move-In
25%
YoY Move-In Growth
Operator — 141 facilities across two Top 50 portfolios
Antoni spent years inside self-storage operations before building Laser. As Marketing Director at All Purpose Storage — a 75-facility, 20,000-unit portfolio — he drove record move-in months while managing Google Ads spend from $5K to $90K/month with cost-per-move-in under $150 (industry average: $450+).
He's currently consulting for a Top 50 operator — Prestige Storage, with 66 facilities and 25,000 units — delivering record Q1 2026 move-ins and 25% year-over-year move-in growth.
Before self-storage, Antoni built CashCowPro, a business management platform for Amazon sellers that grew to manage over $1 billion in gross market value. That experience building data-driven tools for business operators is what led directly to Laser.
The pattern was always the same: operators had the data but no way to connect it. Laser exists because Antoni kept asking PMS providers to build the intelligence layer operators needed. After months of waiting, he built it himself.
Scott Jensen
Key Advisor — Ex-Extra Space Storage
$300M→$30B
Extra Space Growth
#1 REIT
Largest SS Operator
Former Marketing Director, Extra Space Storage
Scott was part of the marketing leadership team at Extra Space Storage during one of the most remarkable growth stories in REIT history — helping grow the company from $300M to $30B in asset value.
As Marketing Director at Extra Space, Scott built the data infrastructure, marketing analytics, and intelligence systems that powered acquisition at enterprise scale. He knows exactly what the Top 10 operators use to make decisions — because he built it.
Scott now advises Laser on marketing intelligence and ECRI revenue analysis strategy, ensuring the platform delivers the same caliber of insight that the largest REITs rely on — but accessible to every operator, not just the ones with 2,000+ facilities.
His guidance ensures Laser's recommendations are grounded in how the best operators in the industry actually think about marketing spend, customer acquisition, and revenue optimization.
Matthew Watts
CTO
$1.5BN+
Loans Processed
99.99%
Data Accuracy
Builder of Lendflow — $1.5BN+ fintech platform
Matthew brings enterprise-grade engineering discipline to Laser from the fintech world. He was a key builder of Lendflow, a financial technology platform that processed over $1.5 billion in loans.
At Lendflow, Matthew built systems that demanded the same things Laser demands: data integrity, real-time processing, financial-grade accuracy, and zero tolerance for errors. When you're processing billions in financial transactions, "mostly accurate" doesn't cut it.
He brings that same rigor to Laser's data infrastructure — ensuring that every metric, every calculation, every AI recommendation is built on rock-solid engineering. The True CPA calculations, ECRI modeling, and portfolio analytics that operators rely on are only as good as the data pipeline underneath them.
Real Operators. Real Outcomes.
Top 50 Operator — Portfolio A
75 Facilities | 20,000 Units
Top 50 Operator — Portfolio B
66 Facilities | 25,000 Units
ECRI Revenue Discovery
Across Managed Portfolios
Transparent About Our Stage
Laser is a growing platform. The system is live, producing real results, and improving continuously. We are in active discussions with several top-50 operators across the United States.
We are not trying to be everything to everyone. We are focused on one thing: giving self-storage operators the intelligence they need to make better decisions — faster, with more confidence, and with a clearer view of the revenue opportunity in front of them.
We believe the operators who embrace real-time data intelligence today will be the strongest performers in the industry tomorrow.
We're selective about who we work with.
We're currently offering early access to a small number of operators who want to be part of shaping the future of storage intelligence.
If you manage 20+ facilities and want to see what real-time intelligence looks like for your portfolio — we'd love to hear from you.
Request Early Accesshello@storagelaser.com
Laser is built by Fuji Lane